Privacy Policy
Last Updated: January 27, 2026
Your Privacy Matters: This Privacy Policy explains how RichLocal collects, uses, and protects your personal information. By using our platform, you consent to the practices described in this policy.
1. Overview
RichLocal ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes:
- What information we collect about you
- How we use that information
- How we protect your information
- Your rights regarding your personal information
- How to contact us with privacy questions
This Privacy Policy applies to information we collect through our website, platform, and services. It does not apply to information collected by third-party services you may connect to our platform.
2. Information We Collect
2.1 Information You Provide Directly
We collect information when you:
- Create an account: Name, email address, phone number, business name, address, payment information
- Use the Platform: Customer data, business listings, review responses, communication content, calendar appointments, payment transactions
- Contact us: Support inquiries, feedback, survey responses
2.2 Information Collected Automatically
When you use our Platform, we automatically collect:
- Device information: IP address, browser type, operating system, device identifiers
- Usage information: Pages viewed, features used, time spent, click patterns
- Location information: General geographic location based on IP address
2.3 Information from Third Parties
We receive information from:
- Third-party integrations: Google Business Profile, social media platforms, review sites, payment processors
- Data providers: Business verification services, address validation services
- Marketing partners: Advertising platforms, affiliate referrals
2.4 Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences and settings
- Understand how you use the Platform
- Provide personalized content and advertising
- Measure the effectiveness of our marketing
You can control cookies through your browser settings, but disabling cookies may limit Platform functionality.
3. How We Use Your Information
We use your information to:
3.1 Provide and Improve the Platform
- Deliver the services you requested
- Process payments and manage subscriptions
- Provide customer support
- Develop new features and improve existing ones
- Analyze usage patterns and optimize performance
3.2 Communicate With You
- Send service updates and technical notices
- Respond to your inquiries
- Provide marketing communications (with your consent)
- Send educational content and tips
3.3 AI-Powered Features
- We use AI to enhance Platform features such as website chat, voice AI, and content generation
- Your data is used only to provide services directly to you
- We do not use your data to train public AI models
- We work with specialized AI service providers who are limited to providing specific services
3.4 Security and Compliance
- Protect against fraud and abuse
- Comply with legal obligations
- Enforce our Terms of Service
- Resolve disputes
3.5 Marketing and Analytics
- Personalize your experience
- Deliver targeted advertising
- Measure campaign effectiveness
- Understand customer behavior
4. How We Share Your Information
We share your information only as described below:
4.1 Service Providers
We share information with vendors who help us provide the Platform, including:
- Cloud hosting and infrastructure providers
- Payment processors
- Communication service providers (SMS, email, phone)
- Analytics and data services
- AI and machine learning providers
- Customer support tools
These providers are contractually required to protect your information and use it only for the services they provide to us.
4.2 Third-Party Integrations
When you connect third-party services (Google, Facebook, etc.) to your account, we share information necessary for those integrations to function. These third parties are governed by their own privacy policies.
4.3 Marketing and Advertising Partners
We may share information with advertising platforms to deliver personalized ads and measure campaign effectiveness. You can opt out of this sharing (see Your Rights section below).
4.4 Business Transfers
If RichLocal is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
4.5 Legal Requirements
We may disclose your information when required by law, including:
- In response to subpoenas, court orders, or legal process
- To protect the rights and safety of RichLocal, our users, or the public
- To prevent fraud or illegal activity
5. Data Security
We implement reasonable security measures to protect your information, including:
- Encryption of data in transit and at rest
- Regular security audits and testing
- Access controls and authentication requirements
- Employee training on data protection
However, no system is completely secure. You are responsible for maintaining the security of your account credentials. If you suspect unauthorized access, contact us immediately.
6. Data Retention
We retain your information for as long as:
- Your account is active
- Needed to provide services to you
- Required to comply with legal obligations
- Necessary to resolve disputes or enforce our agreements
After account termination, we retain your data for 90 days in case you wish to reactivate your account. After this period, we will delete or anonymize your information unless we are legally required to retain it.
7. Your Rights and Choices
7.1 Access and Correction
You can access and update your account information at any time through your account settings.
7.2 Data Portability
You can export your data from the Platform in commonly used formats.
7.3 Deletion
You can request deletion of your account and personal information by contacting us. Note that we may retain certain information as required by law.
7.4 Marketing Communications
You can opt out of marketing emails by clicking the unsubscribe link in any marketing email or updating your communication preferences in your account settings.
7.5 Do Not Sell or Share (US States)
If you are a resident of certain US states (California, Colorado, Connecticut, Virginia, etc.), you have the right to opt out of the "sale" or "sharing" of your personal information for advertising purposes. You can exercise this right by:
- Using the "Do Not Sell or Share My Information" link on our website
- Contacting us at privacy@richlocal.com
7.6 Cookie Preferences
You can manage cookie preferences through your browser settings or our cookie consent tool.
8. International Data Transfers
RichLocal operates from the United States. If you access our Platform from outside the US, your information will be transferred to, stored, and processed in the United States. By using the Platform, you consent to this transfer.
For users in the European Economic Area (EEA), UK, or Switzerland, we rely on standard contractual clauses and other appropriate safeguards for international data transfers.
9. Children's Privacy
Our Platform is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will delete it promptly.
10. State-Specific Privacy Rights
10.1 California Residents (CCPA/CPRA)
California residents have additional rights under the California Consumer Privacy Act:
- Right to know what personal information is collected, used, shared, or sold
- Right to delete personal information
- Right to opt out of the sale or sharing of personal information
- Right to correct inaccurate personal information
- Right to limit use of sensitive personal information
- Right to non-discrimination for exercising these rights
10.2 European Economic Area (GDPR)
If you are in the EEA, UK, or Switzerland, you have additional rights under the GDPR:
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent
- Right to lodge a complaint with a supervisory authority
10.3 Other US States
Residents of Colorado, Connecticut, Virginia, and other states with privacy laws have similar rights to those described above. Contact us to exercise these rights.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Posting the updated policy on our website
- Sending you an email notification
- Displaying a notice on the Platform
The "Last Updated" date at the top of this policy indicates when it was last revised. Your continued use of the Platform after changes constitutes acceptance of the updated policy.
12. Contact Us
For questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:
RichLocal
Email: privacy@richlocal.com
Address: [Your Business Address]
For data protection inquiries from the EEA, UK, or Switzerland, please use the contact information above with the subject line "GDPR Inquiry."
Legal Disclaimer: This Privacy Policy is a template adapted for a SaaS platform. Before using this policy for your business, you should have it reviewed by a qualified attorney to ensure it complies with applicable privacy laws and adequately describes your actual data practices.